Carnage of global financial crisis led to a fall in Assets under Management (AuM). Investors who got badly bruised didn't just lose their capital but also the trust which they had in their advisors. While the global AUMs have been stagnant for the past four years, AUMs in MENA region has witnessed steady decline over the years. In this strategic note, we discuss the key issues that dominate the MENA asset management industry and put forth policy actions that would help establish growth for the long run.