Are GCC Businesses Leveraging Social Media

Executive Summary

What is this report about?
Over the past decade, social media has exhibited an exponential penetration into the daily lives of individuals, the operations of businesses, and the interaction between governments and their respective people. Social media has become an essential requirement for daily personal and business life. This increasing internet penetration and increasing presence of youth on social media are opening up new avenues for companies to market their products and services. Many industries around the world and particularly in developed countries are using the social media to enhance their brand image, to market their products and services and for various other purposes such as getting feedback or addressing customers concerns etc. And, with this report we have tried to analyze, to what extend the businesses in GCC region are leveraging social media.

Who will benefit and why?
The report will benefit users who are businesses in GCC, marketing professionals, strategists, business consultants, regulators, bankers and economists. They can use this report to understand how businesses can use social media to their benefit.

How exhaustive is this report?
We have analyzed the business in GCC can use the social media for achieving the different business objectives, factors driving the use of social media by companies and challenges in leveraging social media. The report also discusses the presence of businesses, preferred social media platform in GCC region and case studies for industry-wise utilization of the major social media platforms.