Globally, fund management industry is going through a rough patch after the 2008 financial crisis. As markets exhibit higher volatility and with no easy fixes in sight to solve the problems of the developed world, fund managers are struggling to adapt and clients are increasingly turning restless. The situation in the GCC is no different. Companies continue to struggle in growing their assets under management (AUM) and making ends meet. As per our study, GCC asset management industry with roughly 100 companies, manage about $26.5bn in assets in 328 funds at the end of 2011. Money market funds constitute the largest share in terms of AUMs (53%), followed by Equities (42%), Fixed income (2%) and specialized funds (3%).