Media & Entertainment

The media industry is on a growth trajectory followed by the emphasis on digital transformation. The digital media has gained prominence on the back of high digital penetration.

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Overview

The increasing pervasiveness of the internet in the GCC region is evident from its high and growing penetration levels. In fact, mobile penetration is even higher than the world average. The higher penetration levels of these media channels indicate the importance and growth potential of various media distribution channels.

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