Executive Summary
Saudi Arabia is gearing up to host a series of global events, setting the stage for showcasing its grandiloquence and achievements from the past decade. Had one noticed keenly in the past couple of years, Saudi Arabia was on a bidding spree for events and their efforts were fruitful. From Asian Cup to FIFA World Cup and Dirayah Biennale to World Expo, all have a positive impact on the Saudi economy. Taking note from Dubai, Saudi Arabia aims to establish itself as a new global go-to. In line with its ambitious Vision 2030, the country is inching closer to making its dream come true.
